Honest tequila.

Presale · Lot 001
$ 750MXNHonest Embrace · 700 ml

Ships starting December 15.
Pay today and reserve your bottle from the first batch.

100% agave blanco tequilaJesús María, Altos de JaliscoNOM 1643
Honest Hug counter label with the handwritten recipe

Like a

hug.

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From the heart of the agave to the heart of the one who receives it, with the same care as giving a hug that matters.

What is in the bottle

Mature agave from Los Altos, stone oven, roller mill, and time. No chiller, no carbon filters, no shortcuts. A tequila made to be shared among people who love each other.

Signatures of master tequileros Oscar Vázquez Camarena and Roberto López

Our story

First, the land embraces it.

Before becoming tequila, the agave spends six to seven years embraced by the red soil of Los Altos. She sustains it in the drought, preserves the rainwater for it, and gives it time—the one thing that cannot be rushed.

Learn the whole story
Honest Embrace Honest Embrace Honest Embrace

Batch 001 · Limited edition of 10,000 bottles

Honest Embrace

Blanco tequila100% agave700 ml40% ABV
$ 750MXN

Estimated shipping: starting December 15.
Free shipping throughout the country. Pay in full today.

Cooked agaveWhite pepperLime and fresh herbsMineral finish
1
View full product details and tasting notes

If your bottle arrives broken, we’ll send you another. If your zip code isn’t covered, we’ll contact you to find a solution.

Batch 001

10,000

Bottles in the first batch

A single batch. The first one.

Batch 001 consists of 10,000 bottles and will not be repeated. When it’s gone, the next release will be different. Those who reserve theirs now will be the first to receive bottles from the distillery.

Bottles available10,000 / 10,000
Hojas de agave azul contra el cielo de los Altos de Jalisco

Live root

Red soil, Jalisco Highlands.

It is born in Jesús María, Jalisco. In the Highlands of Jalisco region, where the soil is red and the agave matures slowly. We distill it at Destilería El Sabino, NOM 1643, with master tequileros Oscar Vázquez Camarena and Roberto López.

20.61° N · 102.22° WNOM 1643D.O.T.

Honest process

This is how you give a genuine hug.

Six steps, no rush. We count them just as we wrote them on the bottle.

Step 1 · Jima

Only ripe agave

Step 2 · Cooking

24 hours in the oven

Step 3 · Milling

Trapiche in 4 steps

Step 4 · Fermentation

5 to 6 days, at your own pace

Step 5 · Distillation

Double, copper and steel

Step 6 · Dilution

Deep well water

To share

It’s best enjoyed with others.

For the first shipment, there are still missing

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Merch

To wear the hug with you.

T-shirts, caps, and bags with the ABRAZO 400® logo. Coming soon to the store.

Let me know when it's out

Community

Be part of the first hug.

  • Early access to special editions
  • We’ll let you know about the next batch before anyone else
  • Recipes and visits to the Highlands

Pre-sales questions

What they ask us.

How does the presale work?

Pay for your complete bottle today and reserve it from Batch 001. We start shipping on December 15, in the order in which the orders were received.

How much is shipping?

For now, shipping is free throughout Mexico, with no minimum number of bottles.

What if there is no coverage in my zip code?

We’ll contact you directly to find the best way to get it to you. No one misses out on their hug.

What if my bottle arrives broken?

Send us a photo at tequilaabrazo@gmail.com within 48 hours of delivery, and we'll send you another one free of charge.

Do you sell wholesale or for distribution?

Yes. For bars, restaurants, stores, and distributors, message us on WhatsApp at +52 1 477 229 0849 or email tequilaabrazo@gmail.com, and we’ll share our terms with you.

Can I send it as a gift?

Yes. Activate “Send a hug” at checkout, write your message, and we’ll send it ready to gift.