Honest tequila.


Like a
hug.
Keep scrollingFrom the heart of the agave to the heart of the one who receives it, with the same care as giving a hug that matters.
What is in the bottle
Mature agave from Los Altos, stone oven, roller mill, and time. No chiller, no carbon filters, no shortcuts. A tequila made to be shared among people who love each other.

Our story
First, the land embraces it.
Before becoming tequila, the agave spends six to seven years embraced by the red soil of Los Altos. She sustains it in the drought, preserves the rainwater for it, and gives it time—the one thing that cannot be rushed.
Batch 001 · Limited edition of 10,000 bottles
Honest Embrace
Estimated shipping: starting December 15.
Free shipping throughout the country. Pay in full today.
If your bottle arrives broken, we’ll send you another. If your zip code isn’t covered, we’ll contact you to find a solution.
10,000
Bottles in the first batchA single batch. The first one.
Batch 001 consists of 10,000 bottles and will not be repeated. When it’s gone, the next release will be different. Those who reserve theirs now will be the first to receive bottles from the distillery.

Live root
Red soil, Jalisco Highlands.
It is born in Jesús María, Jalisco. In the Highlands of Jalisco region, where the soil is red and the agave matures slowly. We distill it at Destilería El Sabino, NOM 1643, with master tequileros Oscar Vázquez Camarena and Roberto López.
Honest process
This is how you give a genuine hug.
Six steps, no rush. We count them just as we wrote them on the bottle.
24 hours in the oven
Trapiche in 4 steps
5 to 6 days, at your own pace
Double, copper and steel
Deep well water
To share
It’s best enjoyed with others.
Merch
To wear the hug with you.
T-shirts, caps, and bags with the ABRAZO 400® logo. Coming soon to the store.
Community
Be part of the first hug.
- Early access to special editions
- We’ll let you know about the next batch before anyone else
- Recipes and visits to the Highlands
Pre-sales questions
What they ask us.
How does the presale work?
Pay for your complete bottle today and reserve it from Batch 001. We start shipping on December 15, in the order in which the orders were received.
How much is shipping?
For now, shipping is free throughout Mexico, with no minimum number of bottles.
What if there is no coverage in my zip code?
We’ll contact you directly to find the best way to get it to you. No one misses out on their hug.
What if my bottle arrives broken?
Send us a photo at tequilaabrazo@gmail.com within 48 hours of delivery, and we'll send you another one free of charge.
Do you sell wholesale or for distribution?
Yes. For bars, restaurants, stores, and distributors, message us on WhatsApp at +52 1 477 229 0849 or email tequilaabrazo@gmail.com, and we’ll share our terms with you.
Can I send it as a gift?
Yes. Activate “Send a hug” at checkout, write your message, and we’ll send it ready to gift.